How to read a watch quotation
Two quotations for the same watch can differ by 30% and both be honest. Here are the six lines that decide the real cost, and the seven questions that make a quotation comparable before…
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Tooling, movements, MOQ, lead times, certification and the mistakes that cost buyers money — written by the people who run the workshop, not by an agency.
MOQ, explained by the people who set it
Why our minimum is 300 pcs per model, why dial-logo-only orders start at 100, and what actually changes when you order three colours of…
OEM or ODM: which one should your first collection use?
The real difference between building to your own drawing and starting from an existing reference — in tooling, cost, lead time and risk.
Certificates for watches: what your market actually requires
CE, RoHS, nickel-free, ISO 9001, BSCI — which ones apply to a wristwatch, which are optional, and how to have a certificate issued for…
Selling watches on marketplaces: packing, labelling and the paperwork
FNSKU labels, carton barcodes, Amazon-ready packing and the documents a freight forwarder asks for — the part of a watch order that decides whether…
What a watch sample tells you that a photo cannot
Case finish, dial depth, strap weight, clasp feel and the movement rate over 24 hours — the five things worth checking the day your…
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